Privacy Policy

1. Scope

This Privacy Policy applies to the dressup mobile application and website (together, the “Service”). dressup is the brand responsible for the processing described here.

Some features are optional. If you choose not to grant a permission, you can continue using the parts of the Service that do not depend on it.

2. Data we process

Account and profile

• Email, account identifier, name, profile photo, language, timezone and basic authentication data.
• If you choose “Continue with Google”, we receive your name, email address, profile photo and account identifier from Google to create or recover your account. dressup does not request access to Gmail, Drive, contacts or any other Google data.
• Style preferences and answers you provide during onboarding or when editing your profile.

Your wardrobe and activity

• Photos of garments and outfits you choose to upload, including looks in “My Outfits”.
• Categories, colors, seasons, occasions, tags and other information associated with your clothes.
• Outfits, calendar entries, recommendations, chat messages, favorites and wear history you save in the app.
• If you register as a stylist: the professional profile, portfolio and contact channels you choose to publish.

Location, device and use

• Approximate or precise location, city and timezone, only with your permission, for weather and contextual suggestions.
• Operating system, app version, technical identifiers, push token, usage events, install attribution and error diagnostics.
• Subscription status, product and validity dates. Apple or Google process payment information; dressup does not receive your full card details.

Website contact

The website form prepares an email in your mail app. The site does not store the fields; we receive the content when you choose to send it to us.

3. How we use data

• Create and maintain your account, authenticate you and sync your wardrobe.
• Digitize garments, remove backgrounds, organize photos and show your lookbook.
• Create combinations, recommendations, chat responses and suggestions based on weather or occasion.
• Manage subscriptions and purchase restoration.
• Send notifications you enable and respond to support questions.
• Understand product use, measure acquisition, prevent abuse and improve stability and performance.
• Meet legal obligations and protect dressup, its users and third parties.

4. Automated processing

To analyze garments, outfits, images and chat requests, dressup may send the content needed to external model providers. This processing enables tagging, background removal, outfit combinations and in-app responses.

Suggestions are informational. They do not make legal or similarly significant decisions about you. You can correct tags, delete content and choose whether to use a recommendation.

5. Providers and recipients

We use specialized providers only to operate the Service:

• Supabase: authentication, database, storage and backend functions.
• OpenAI: image and text analysis, chat and suggestions.
• Google: sign-in, only if you choose it, using the basic account data detailed above.
• Apple, Google and RevenueCat: purchases, subscriptions and entitlement status.
• OneSignal: push delivery and measurement.
• Sentry and PostHog: errors, performance and product analytics; text inputs and images are masked in session replay.
• AppsFlyer: acquisition attribution and measurement.
• OpenWeather: weather data for the location you authorize.
• Resend: operational emails related to the Service.

We do not sell your photos or wardrobe. We require providers to process information for the contracted purposes and with protection consistent with this policy and applicable law.

6. Permissions and preferences

Camera and photo library access are used when you choose to add garments, outfits, chat images or a profile photo. Location is used for weather. Notifications are used for alerts and recommendations you enable.

You can revoke permissions in your device settings and change notification preferences in dressup Settings. Revoking a permission may make related features unavailable.

7. Retention and security

We keep account data and content while your account is active or as long as needed to provide the Service. When you delete a garment or look, we remove its associated records from active systems. Some backups, receipts, anti-fraud records or diagnostics may be retained for a limited period when needed for security, legal obligations or dispute resolution.

When an account is deleted, primary records are deleted and technical events that must be retained are disassociated from the user. We use access controls, encryption in transit, per-user isolation and reasonable security measures. No system is completely infallible.

8. Your rights and controls

Depending on applicable law, you may request access, correction, portability, objection, restriction or deletion. In the app, you can:

• Edit your profile and wardrobe content.
• Export account data from Settings → Export my data.
• Change notifications and permissions.
• Delete individual content or your entire account.

You can also write to exercise a right. We may request reasonable information to verify that the account belongs to you.

9. Delete your account

You can start deletion directly from dressup → Settings → Delete my account. You can also request it by email even if you no longer have the app installed.

Removing the app from your device does not delete the account. If you have an active subscription, also cancel it through your Apple or Google account to prevent future renewals.

10. Children

dressup is not directed to children under 13. If you believe we received data from a child without valid authorization, contact us so we can review and delete it where appropriate.

11. Transfers and changes

Providers may process information in countries other than yours. Where required, we use contractual and technical safeguards for those transfers.

We may update this policy to reflect Service changes or legal requirements. We will publish a new effective date and provide reasonable additional notice if a change is material.

12. Contact

For privacy, support or rights requests: